The Free Retiree Show

S2 EP118: Building a Personal Brand and How to Be Successful at Marketing with Melanie Borden

May 25, 2022



In this episode we discuss:


  • How to build a personal brand using LinkedIn
  • Why it’s important to have a goal when using social media
  • What most people get wrong when creating a personal brand


You've probably heard that personal branding is important, but you're not sure where to start.


It can be tough to figure out how to build your personal brand and make it stand out. You don't want to copy someone else, but you also don't want to reinvent the wheel. 


The best way to build your personal branding is to find a niche. You don't want to copy someone else, but you also don't want to reinvent the wheel. Figure out what makes you unique and focus on that. Use your personal branding to share your story and connect with others. 


Be genuine and authentic, and stay true to yourself. Your personal branding should reflect who you are, not who you think others want you to be. Be authentic and honest in your branding, and you'll connect with others on a deeper level.


In this week's podcast episode, Melanie Borden shares her top growth strategies when it comes to building a personal brand using LinkedIn, her hurdles when it comes to growing her business, and more.


Join us and learn more about consistency, resilience, and more with Jay Jay. With hosts, wealth manager Lee Michael Murphy, and career advisor Sergio Patterson, tune in to this week’s episode of The Free Retiree Show.


To get the episode, show notes, and share links, please go to our podcast page. Thank you for sharing our podcast.


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