The Free Retiree Show

S1 EP67: How Social Media and Transparency Can Grow Your Start-Up with Erica Rankin

June 2, 2021



If you ever want to grow your business, social media can be your best friend or your best enemy. Going viral on social media platforms is no small feat, and for small local businesses, it can make all the difference.


Erica Rankin is a 26-year-old fitness advocate from a small town in Ontario, Canada. She created Bro Dough, a 100% vegan, plant-based, protein-infused, edible cookie dough lower in sugar. Her goal was to transform this treat into something people could enjoy without sacrificing their fitness or health goals.


Join us and listen to Erica as she shares her experience as a small business owner, how she used social media to her advantage as she shared the struggles that made her grow and improve as an entrepreneur, and how she learned more about herself and got out of the box to connect with other entrepreneurs. 


With hosts, wealth manager Lee Michael Murphy, career advisor Sergio Patterson, and attorney Matthew McElroy tune in to this week’s episode of The Free Retiree Show.


To get the episode, show notes, and share links, please go to our podcast page. Thank you for sharing our podcast.


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